conscious brand
PORTFOLIO
SUSTAINABLY MADE GROUNDING SHOES
MERINO WOOL OUTDOOR AND NATURAL PERFORMANCE CLOTHING
Other Brands
A VARIETY OF OUTDOOR INSPIRED SHOTS
about me.
HISTORY
I am a born and raised Canadian gal who has traveled and lived around the world for most of my adult life, currently residing in beautiful Scotland.
My adventurous spirit has led me to travel & live in several different corners of the world, immersing myself in diverse cultures, soaking in the gorgeous landscapes, and forming beautiful connections with people I’ve met along the way.
I have adored visual storytelling since I first got my hands on a beginner SLR camera back in 2008. Ever since then, I have woven photography and content creation into every aspect of my personal and professional life.
EXPERIENCE
In 2016, I launched my online business as a conscious lifestyle blogger, collaborating with over 200 brands across fashion, travel, hospitality, wellness, and beauty, including names like Samsonite, Wrangler, Brita, and Lush.
With these eight years of experience in lifestyle storytelling through photography, video, and social media management, I focus on creating content that authentically reflects a brand’s values, with an emphasis on nature.
Before this, I worked as a freelance marketing designer for luxury townhome developments and realtors, building websites and developing brands.
My approach is collaborative and creative, aiming for a "casual-professional" style that balances polished and approachable content.
